Since 2012, millennials have been the pioneers of cannabis recreational adult use. This is extremely important not only to change society’s perception of marijuana but also to contribute to the evolution of the cannabis industry.
Currently, there are about 72 million millennials in the United States, which makes the generation the largest cohort by population. They also have proven to be open-minded to new experiences, hence, major drivers of social development.
According to Green Entrepreneur, millennials (individuals born between 1981 and 1996) are now between their late 20s and mid-40s make up a larger percentage of cannabis consumers (38%), followed by Gen X (29%), then Baby Boomers (19%), and Gen Z (13%).
– Read the entire article at Benzinga.
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