Entrepreneurs new to the cannabis industry who think their typical customer is a young stoner with a rapper t-shirt and unruly ponytail need to think again. A recent report from New Frontier Data handily dispels the stoner stereotype and other misconceptions.
For its report, Cannabis Consumers in America: 2023, Part I, New Frontier Data surveyed 5,345 American adults (4,358 of them users) in February to find that the statistical equivalent of 42 percent of U.S. adults had used cannabis, meaning THC-infused products, and agreed they would likely use them again.
Notably, that use was recent: 39 percent of U.S. adults said they’d used cannabis in 2022, the report revealed; an even larger percentage, 42 percent, said they’d used cannabis in 2023.
– Read the entire article at Forbes.
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