A new poll reveals that cannabis will be an important part of holiday festivities for many consumers this year, with marijuana playing a role in both gift giving and celebrating the season. Results of the poll, which was commissioned by vertically integrated cannabis company Jushi Holdings, show that nine out of ten cannabis consumers in states with legal recreational marijuana plan to include cannabis as part of their holiday celebrations.
“Our insights clearly show that a high percentage of cannabis consumers in adult-use states plan to consume cannabis during their holiday celebrations this year,” Jushi Holdings Inc. CEO and founder Jim Cacioppo writes in an email. “We’re also using the poll’s results to gain valuable insight into the purchasing behaviors of adult-use cannabis consumers, including what drives their motivation when shopping during the holiday season and year-round.”
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