Don’t neglect the packaging design process.
As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with sophisticated marketing strategies.
In the messy throes of brand strategy, in-store design, social media marketing, digital advertising and more, packaging design remains an underestimated piece of the mix. Cannabis product packaging is a quiet sales pitch to your customers to buy your product; it communicates the price, value, product benefits and the brand’s identity. It is often the first touchpoint when a customer browses displays in a dispensary. In fact, 72 percent of American consumers say that a product’s packaging design has an impact on their decision to buy.
– Read the entire article at Rolling Stone.
Original Article
