“In cannabis, the industry is extremely hyperlocal, with each market having its own set of regulations, cannabis taxonomy, and product preferences,” Randa McMinn, chief marketing officer of WM Technology, Inc. MAPS+7.74%+ Free Alerts, known as Weedmaps, told Benzinga Cannabis in an exclusive conversation.
As the push for legalization and acceptance grows, so does the importance of a solid digital footprint for cannabis brands.
McMinn, whose digital acumen has helped steer Weedmaps to success, emphasized the importance of data-driven strategies. “This means your business must first have a strong foundation of data attribution and tracking around channels and campaigns, as well as a pulse on those campaigns to understand what’s working and what’s not,” she shared.
– Read the entire article at Benzinga.
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