The cannabis industry’s rapid growth and development offer exciting opportunities for the developers of novel products—but it also presents several challenges in getting these products to market.
With my extensive experience introducing products to the cannabis and cannabinoid industries as the head of Synergy Life Science, I have learned several essential techniques to keep at the center of any product-to-market strategy. These methods will allow you to optimize your product-to-market strategy in the cannabis industry and help your company succeed.
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