Science and technology-based cannabis businesses encounter many obstacles when bringing their product or service to market, despite the best efforts of talented teams. Chief among these obstacles is communicating legally and effectively to the public the innovative applications of a new product or service, as well as landing it in their hands. For many cannabis science companies, couching the expense of in-house or contracted marketing, media and communications teams is unfeasible—yet they also can’t afford to skip out on the crucial functions such services offer.
Active and effective media participation in the cannabis space is now more vital than ever: According to The State of the Cannabis Industry 2020 (download required) report, 43% of cannabis businesses increased their digital marketing and e-commerce presence in response to Covid-19. If the idea of taking on media makes your head spin, why not do business the old-fashioned way and forge a media partnership? Below, read about the benefits of establishing a mutually beneficial media and cannabis science partnership, as well as tips for what to look for in a potential partner.
– Read the entire article at Forbes.
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