The world is getting more health-conscious. More people are spending time working out and eating clean. Despite this, gyms find it tough to get leads. Working out in a gym is a long-term commitment. It costs money and demands discipline. Many people do not have enough motivation to meet the commitment. Inspirational ads can help solve this problem. They motivate people to take action and enroll themselves in a fitness program.
Creating marketing material for fitness calls for creativity. It has to be informational as well as inspiring. This is a tough balance to achieve. Luckily, we have listed some amazing motivational fitness advertisement examples here for you.
Be Inclusive
One of the biggest motivations in fitness ads is to feel relatable. Most ads are aspirational, featuring models with godlike bodies. Many of us know that it is not possible to attain that level of fitness. Most of us do not have the genes that allow our bodies to be sculpted that way.
The easiest way to inspire is to make things achievable. Each one of us has different challenges to stay focused on fitness. We have different needs, different aspirations. Fitness ads must make the viewer relate to the situation, and feel excited about the possibilities.
Several ads adopt the approach of body shaming. They show a big person as being lonely, unattractive, and without any friends. Once this person gets fit, they are shown to become popular. While the intent here may be good, it is a horrible way of inspiring someone.
Do not push stereotypes. Draw people into being interested in fitness. Inspire them to take their first step towards their fitness journey. Have many types of people models for your ads.
Target Specific Customer Segments
You should target specific customer segments as a continuation of being inclusive. Customer segmentation allows you to create specific material for that group. For example, if new moms are one of your target segments, you can have inspiring content for that segment group.
Online ads allow you to identify your target segment within their user group and show ads specifically to them. Take advantage of this.
Create relatable ads for each segment. Research the most common aspirations of each segment and design content according to that. New moms want their figure back, young adults want to look their best, and those in their 40s want to continue to stay fit.
Identify your target audience carefully and tailor inspiring fitness ads for them specifically.
Connect your Ads to Lifestyle, not Services
It is far too easy to simply sell your services and explain why they are the greatest. Change your narrative to truly connect with your target audience. Instead of focusing on your service, focus on the lifestyle of your audience.
Lifestyle-centric ads are far more effective than simple product-focused ones. They are more relatable and easy to turn into action. Many fitness advertisements already use this technique quite well.
Keep the Narrative Balanced
Health and fitness ads are sensitive. They can be greatly inspiring or can end up being offensive. Advertising for alternative solutions for sugar needs sugar bashing. You need to show how eating sugar is bad without making the person who eats the sugar look bad. That is a tough balancing act.
Advertising that sells health supplements to children targets young mothers. The narrative must show that there is an alternative if children don’t like milk or vegetables. This has to be done without making the mother look irresponsible.
Television Ads
Television advertising is one of the easiest ways to reach a large advertiser base. This medium allows you to reach both urban and rural areas. Television ads have the power to change people’s habits. In India, most children start their day with a healthy drink. This is the result of effective advertising to the right segment of the audience. Here are a few examples of very well-made television ads.
#1 Ad Targeted to Men in their 40s About Their Cardio Health
A well-known cooking oil ad shows how today’s stress negatively impacts cardiac health. It then shows how switching to their cooking oil reduces cholesterol and allows people to cope. What is interesting about this ad is that it targets middle-aged men.
Research shows middle-aged men are at the highest risk of cardiac arrest. The 40s is when many people start paying attention to their health. This ad takes advantage of this fact and provides a healthy solution.
#2 Vitamin Supplement Ads Targeting Women
Another frequent ad theme is vitamin supplements. These ads usually feature female celebrities. Women in their 30s start considering calcium and other supplements. Showing them in relevant ads makes your product relatable.
#3 Ad Targeting Young Mothers
There is another popular ad for probiotics. These are targeted at young mothers. The choice of influencer here is a celebrity who is a mother of a young child. This encourages other mothers to pay attention to their children’s gut health.
Many health drinks follow the same theme. They encourage fathers and mothers to use their health drinks to complete the missing elements in a meal and make it balanced. These ads have become quite inspirational by depicting the mother and father as fit role models.
Social Media Ads
Social media works well where the TV cannot deliver. This makes a lot of sense. Social media allows for precise targeting. Television cannot do that.
For example, you never see gym ads on TV.
The gym is a brick-and-mortar facility. People have to physically visit the gym frequently. Targeting an audience beyond a couple of kilometers from the gym makes no sense. Gym memberships work only when the facility is easily accessible.
To combat this, fitness center owners are increasingly turning to social media. Social media provides precise location targeting. It allows showing the ads to the select audience that are in proximity to your gym location. Here are a couple of inspiring social media ads to watch out for
#1 Ad About a Fitness Center
Fitness center ads can be boring. Showing sophisticated equipment does not generate sales. Showing well-trained gym staff does not cut it either. Actively posting videos of workouts is an innovative way gyms have been advertising on social media. This tactic turns the gym trainer/owner into a celebrity. They then attract sales.
#2 Ad About Food Plans
Before and after pictures and customer testimonials are the preferred ways of advertising healthy food plans. Before and after pictures show positive possibilities. This combined with the easy-to-use service pushes people to take action.
Customer testimonials are a more sophisticated form of before and after the technique. Here the person under the spotlight gets to explain their journey. Hearing something you can relate to makes the message stick.
Conclusion
There are many ways to make fitness advertising exciting and inspiring. We hope our tips helped you think of a few ways that work for you. You can use InVideo, a cloud-based video-making app to help you create amazing fitness advertisement videos.
Disclaimer
The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.Original Article
