Archetypes are merely a starting point, but they can help set the tone for your brand.
IT’S NO SECRET the cannabis industry has been growing in recent years. As the market develops rapidly, competition has intensified. Building a distinct and memorable cannabis brand in a crowded market, therefore, becomes more challenging. I’ve seen this firsthand in my role as VP of Business Development and Strategic Partnerships at a global cannabis marketing agency.
In my experience, I’ve found that differentiating your brand from competitors and finding a unique value proposition that resonates with the target audience is crucial. The process that goes into professional branding can be overwhelming to non-marketing experts.
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